HomeSales & MarketingArea ManagerArea Business Manager | Bayer India | Kolkata

Area Business Manager | Bayer India | Kolkata


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Designation: Area Business Manager  (Diabetic Care)

Location: Kolkata, West Bengal, India

Job Description:


The First Line Manager has the responsibility:

  • to directly supervise, build, coach and lead a team of Medical Representatives within the assigned FLSM territory
  • to develop a District Plan to meet/exceed sales, volume, and growth targets of assigned Bayer products for the entire FLSM territory including each individual direct report and channels
  • to drive the team to execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient-Focused Interactions (PFI) and implement off-clinic promotional activities and thereby improve Customer relationship
  • to ensure that all Bayer Compliance requirements are fully understood, adhered to, monitored, and respected within the team


  • Supervise and lead a team of medical representatives to achieve sales, volume, growth, market share, and listing targets for the assigned territory
  • Lead and coach team to develop customer/product / therapy knowledge to implement the District business plan to achieve growth objectives in each territory
  • Guide team to execute right frequency of multi-channel interactions for each customer, backed by rigorous action planning both pre and post-interaction
  • Drive customer activity reporting in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experience
  • Build strong relationships with key decision-makers and stakeholders in the territory to develop solutions that benefit patients, Health Care Professionals (HCPs), and Bayer
  • Encourage the team to collaborate with and provide feedback to Sales / Marketing on MCCP strategies, tactics and identify potential new sources of business
  • Create a positive culture of high performance through right hiring, talent identification/development/retention, and performance management principles
  • Ensure that all Bayer Compliance requirements are fully understood, adhered to, monitored, and respected within the team
  • Driving Distribution Management through guiding and coaching Business Officers (MR): Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring the Phased distribution of orders such that he completes 40% targets by 15th of every month


  • Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
  • Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record
  • At least 2 years experience of leading a team of medical representatives
  • Strong interpersonal, communication, and team skills
  • Demonstrated ability to lead teams, set direction, and deliver results
  • IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently) Excellent command (both oral and written) of local native language
  • Energetic, Enthusiastic, self-driven, organized & willing to work extensively in the field
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