Table of Contents
Position description:Â Generate Prescriptions by building scientific partnership with the doctors, thus building long term and sustainable business relationship to achieve and exceed set targets.
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Designation: Area Business Manager (Independent Role)
Location: Meerut
Primary Responsibilities:
To achieve and exceed the sales targets/objectives
1. To demonstrate awareness about sales targets, Power Brands Targets
2. To demonstrate awareness about Primary and secondary sales trends and Primary to secondary sales ratio
3. Able to identify the key reasons for the gaps and takes action either by self or through guidance support from others
Territory Business Planning
1. To ensure Doctor Visit plan as per the product segments
2. To ensure Chemist visit plans as per the targeted doctors in the MSL
3. Preparing the tour plan in line with the planned visit frequency of doctors
4. Ensure to adhere to the norms of DIF, call average, coverage, and compliance
Execution Excellence- Process
1. To demonstrate awareness of Brand communication and messages
2. To demonstrate an understanding of brand matrix, marketing inputs, scientific information
3. Able to Execute key marketing activities, customer engagement programs, CMEs as per the set norms and timelines
4. Perform RCPA for each doctor to understand their prescription preference
5. Adherence to reporting, data submission as per defined norms
6. Profiling customers in the SFE portal as per the defined standard.
Execution Excellence- Knowledge, Skill
1. build a scientific partnership with doctors through demonstrating Essential Product, Disease and competition knowledge
2. Demonstrate In clinic effectiveness behavior through Emcure’s Selling Skills model
Teamwork and collaboration
1. To share successes and newer ideas in the group
2. Demonstrate confidence in seeking support from colleagues and peers when in need
3. Help and support other team colleagues and superior in team assignments /projects
Qualification: Diploma/Graduation
Experience: 0-7 Years
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