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At SignutraTM, we believe the right nutrition is like a signature.
It is dynamic, individual, and changes from person to person. These diversified nutritional needs cannot be met with one solution.
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We are global experts in medical nutrition, who understand that nutrition science is common across the world, but nutrition demands need to be unique for each country.
And this is reflected in our purpose; to provide signature medical nutrition custom-made for the geographies we become active.
At SignutraTM, we are dedicated to change the face of medical nutrition. We offer an open work environment that fosters creativity and rewards performance.
Position:Â Associate Marketing Manager – Consumer Marketing
Location: New Delhi, India
Job Description:
- Demonstrate a deep understanding of consumers, competition, category, and trade channel.
- Conceptualize, develop and execute the entire consumer marketing roadmap, build it from the scratch.
- Well, verse in various kinds of consumer research to extract key consumer insight/s and building it in strong communication.
- Lead the execution of the brand tasks across ATL, PR, Activation & Digital effectiveness and efficiency of spends.
- Track brand performance.
- Lead consumer interactions.
- Chart out and support GTM support.
- Liaison with the New Product Development team for packaging and retail element design.
- Work with the sales team and responsible to drive the top line.
- Manager the P&L of the brand.
- 100% Adherence to Signutra Ethics and Compliance policy.
Desired Candidate profile
- Total desirable experience of 5 to 8 years in Consumer marketing.
- MBA Marketing from a reputed institute.
- Worked in the consumer marketing team and have driven ATL piece only from a Nutrition/FMCG/Healthcare company.
- Should have handled an annual digital budget of 30-40 crores and knows how to optimize the right investment in the right market to drive better ROI.
- Strong media planning knowledge.
- Should have strong community marketing experience & community business model know-how.
- Experience in ATL space, creating and managing content marketing strategies, including the ability to orchestrate every detail and then measure results.
- Understanding the importance of all the levers to influence consumers to be it HCPs and Consumers.
- Managing creative. Media and strategic agency/partners and getting the best out of it and track them with right KPIs and give them timely feedback.
- Who can travel 4-6 days a month to meet consumers/HCPs to get customer insights.
- Coaching and subordinate involvement.
Qualification: MBA/PGDM Marketing
Experience: 5-8 Years
Salary: Negotiable
Contact Details:
Signutra (Health & Nutrition Division of Win-Medicare Pvt Ltd)
hr@signutra.com
http://www.signutra.com
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