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Position: Country Brand Manager – Marketing and Market Research I&I

Location: Mumbai

Purpose of Job:

  • CBM for I&I team will be responsible for a brand plan that maximizes patient impact and delivers against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is geography, brand, or portfolio that is managed as part of broader accountability owned by a CBL.
  • Manages a sub-segment of the category.
  • Owns the budget and execution of programs part of the tactical plan.

Job Description:

Responsibilities:

  • Provide local insights and brand feedback to Brand Lead / Category Lead
  • Lead Cross-Functional Team to drive brand/portfolio objectives
  • Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
  • Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
  • Collaborate with  partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
  • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards the target
  • Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
  • Cross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, etc
  • Train Field Force on product positioning and prioritization
  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Accountable

  • Brand Plan: a review of brand strategies by Sales/marketing/regulatory/legal
  • Campaign Development: Select best-fitting modules for country needs
  • Promo Meetings: Manage compliance review of materials

Shared Accountability

  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
  • Long-range forecasting (with the leadership team)
  • Revenue adjustments, as needed (with the leadership team)
  • Develop promotional meetings strategy and drive execution
  • Validate brand-specific messages, design training (w/medical, regulatory)
  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Product Complexity

  • Participates in Launch Strategies
  • Designs and participates in growth product strategies
  • Designs and drives strategies for foundational products

Qualification: B.Sc/B.Pharma, MBA/PGDM/Pharmaceutical Management PG

Experience: 4-8 Years in PMT/Marketing

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