Table of Contents
Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and the potential to transform millions of lives. We’re looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place.
Join Us for Regular Vacancy Updates on –
Position: Country Brand Manager – Hospitals
Location: Mumbai
Purpose of Job:
- CBM for Hospitals team will be responsible for a brand plan that maximizes patient impact and delivers against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is geography, brand, or portfolio that is managed as part of broader accountability owned by a CBL.
- Manages a sub-segment of the category.
- Owns the budget and execution of programs part of the tactical plan.
Job Description:
Responsibilities:
- Provide local insights and brand feedback to Brand Lead / Category Lead
- Lead Cross-Functional Team to drive brand/portfolio objectives
- Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
- Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
- Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)
- Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
- Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards the target
- Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
- Cross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, etc
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Accountable
- Brand Plan: a review of brand strategies by Sales/marketing/regulatory/legal
- Campaign Development: Select best-fitting modules for country needs
- Promo Meetings: Manage compliance review of materials
Shared Accountability
- Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
- Long-range forecasting (with the leadership team)
- Revenue adjustments, as needed (with the leadership team)
- Develop promotional meetings strategy and drive execution
- Validate brand-specific messages, design training (w/medical, regulatory)
- Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Product Complexity
- Participates in Launch Strategies
- Designs and participates in growth product strategies
- Designs and drives strategies for foundational products
Qualification: B.Sc/B.Pharma, MBA/PGDM/Pharmaceutical Management PG
Experience: 4-8 Years in PMT/Marketing
Click here to Apply NowJoin Us for Regular Vacancy Updates on –
