HomeHead/VP/CEO/President/GMHead Marketing | Abbott Laboratories - EPD | Mumbai

Head Marketing | Abbott Laboratories – EPD | Mumbai

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Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

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The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Position: Head Marketing

Location: Mumbai, Maharashtra, India

Job Description:

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

Financials, Profitability & Budgetary Control

• Achieve Market Share, bottom-line targets, topline & profitability.
• Operational Budgetary controls for cost and profit management.
• Risk Management in accordance with inventory/outstanding norms.
• Allocation of financial resources in line with business objectives and market potential.
• Evaluate investments through ROI analysis.

Building Brands / Therapy

• Create impactful communication and campaign to build brands and therapies in the Division
• Improve Specialty Coverage and Therapy Focus
• Analyze market conditions and forecast sales and market share.
• Implement Innovative and Creative Business Solutions to grow the market/prescription base.
• Align division goals to organizational goals as measured by broad plans.
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to the field force.
• Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
• Undertake fieldwork to establish a strong connection with KOLs
• Actively drive engagement with the sales team – conduct CSM and other sales meetings to drive excitement.
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to the field force.
People and Performance Management
• Effectively collaborate with cross-functional stakeholders for a buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Foster performance-driven culture in the marketing team.
• Liaise with training and HR on succession planning for team’s upward movement Recommend appropriate rewards and recognition to retain talents
• Coach, guide and develop the brand managers/group brand managers in his/ her team
• Collaboration with Sales team for effective and result oriented execution
Corporate Governance
• Key driver and custodian of organization values – Pioneering, Achieving, Caring and Enduring
• Enduring values – facilitating communication of the same to all personnel across the country.
• Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.

Qualification: B.Sc/B.Pharma, MBA/PGDM in Sales & Marketing

Experience: Minimum 10-12 Years in Marketing, 2-3 years as Marketing Manager and with 1-2 years of sales experience at grass root level

Salary: Negotiable

Contact Details:

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