Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

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The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Position: Head –  Marketing Excellence

Location: BKC Building, Mumbai, Maharashtra

Job Description:

Primary Job Objective:

  • Leads the development of an external Abbott image program to increase the familiarity and favourability of the organization across key customer segments.
  • Works closely with the Senior Leadership Team to create, develop, and implement a strategic and tactical integrated marketing plan for the organization.
  • Must work across boundaries with different lines of business, and with regional leaders to develop key strategies, plans, and tactics to increase the organization’s image and reputation.
  • Maintains responsibility for the positioning of the corporate brand externally
  • Leads cross-divisional marketing team(s) to create, operationalize, and implement the integrated marketing plan

Core Job Responsibilities:

  • Manages the core activities in marketing excellence across the spectrum of Market Research, initiatives around building Marketing Capability and Insights.
  • The geographic scope of operation tends to be at the country level.
  • Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives.
  • Leads annual brand planning exercising and is responsible for challenging insights and recommendations of Product Managers
  • Define advertising objectives, recommend the choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for the intended audience.
  • Select and manage ongoing relationships with vendors / external partners
  • Adjust marketing strategy and plans to meet changing markets and competitive conditions.

  • Works with the Senior Leadership team to develop and implement an external identity image campaign across multiple channels (radio, sponsorships, primetime T.V., in-office, internet, etc.) and audiences (consumer, healthcare professionals, investors, etc.).
  • Responsible for conceptualization, launch, and implementation of the external identity to include national market, appropriate channel mix, key messaging by the target audience, internal engagement and media scenarios.
  • Develop criteria and identify overarching brand positioning by the audience and across the organization.
  • Recommend customer research to identify and define relevant and meaningful messages and tactics nationally.
  • Create, develop, and manage the corporate strategic marketing plan (short and long term).
  • Develop tactical plans to execute a marketing strategy
  • Manages & drives tactical cross-business unit corporate events in collaboration with the marketing leads of the respective business units.

  • Manages a lead strategy/advertising/integrated marketing firm to manage all marketing communications Head
  • Responsible for the development, implementation, and management of performance metrics and measurements to track brand familiarity, awareness, and preference for the organization across key constituencies.
  • Interfaces with business unit marketing lead to ensure continuity across marketing efforts to ensure consistency.

Supervisory/Management Responsibilities:

Direct Reports:   Nil

Indirect Reports: Nil

Position Accountability/Scope:

  • The position is based in the Corporate Office, Mumbai. However, the position may require traveling for field visits across the country.
  • To align with and participate actively in the organization led initiatives periodically.
  • To understand and comply with the organization’s Code of Ethics.

Position Accountability/Scope:

  • The position is based in the Corporate Office, Mumbai. However, the position may require traveling for field visits across the country.
  • To align with and participate actively in the organization led initiatives periodically.
  • To understand and comply with the organization’s Code of Ethics.

Qualification: Post Graduation Degree in Management, MBA/PGDM or Equivalent from Top tier(I/II) Business School

Experience:

  • Minimum 10 years of proven ability in strategic analysis and marketing with at least a few years of exposure to Advertising/media agencies
  • Exposure to Healthcare /Pharma industry would be preferred
  • Knowledge of FMCG, Agency, and research would be an added advantage

Salary: Negotiable

Contact Details:

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