HomeHead/VP/CEO/President/GMMarketing Manager | Abbott Laboratories | Mumbai, India

Marketing Manager | Abbott Laboratories | Mumbai, India

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Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

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The people of Abbott come to work each day with relentless energy, enthusiasm, and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Position: Marketing Manager – Point of Care Division

Location: BKC Building, Mumbai, Maharashtra

Job Description:

JOB SUMMARY

Therapy growth and market share

  • Deliver an EI of > 100 for the therapy and increase Abbott market share
  • Deliver therapy Plan Sales and Plan Margin
  • Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

  • Undertake periodic research to identify emerging short and long-term therapy trends
  • Annually create a therapy plan for the therapy area owned
  • Identify, ideate, and deliver new product opportunities for the therapy
  • Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
  • Design initiatives and concepts for scientific differentiation of Abbott in the therapy
  • Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment, and compliance) for the therapy
  • Identify new markets and new channel opportunities to drive therapy growth

Arbitrage between brands

  • Owner/manager of the marketing spend across brands within the therapy
  • Evaluate marketing RoI across different activities/brands and adjust strategy accordingly
  • Decide on pricing strategy for the therapy and between brands / SKUs

JOB SPECIFICATIONS:

Skill, Education, Experience

Education:

  • Graduate in Science / Pharmacy
  • MBA/PGDBA in Sales and Marketing

Experience:

  • Brand management experience of at least 7 years (preferably in MNC)
  • Additional exposure to sales preferred
  • Exposure to managing Key Accounts / dealing with Key Opinion Leaders
  • Experience in managing new launches

Skills:

  • Excellent Communication Skills
  • Functional & Technical Knowledge of therapy areas owned and other therapies in the division
  • Demonstrates creativity, innovation, and drive for results
  • Ability to influence, lead and work with cross-functional teams
  • Analytical skills and good financial acumen
  • Strategic thinking, problem-solving, and decision making skills
  • Planning and organizing skills for short term and long term
  • Time management and multi-tasking skills

Qualification: B.Sc/B.Pharma, MBA/PGDM

Salary: Negotiable

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