HomeSales & MarketingMarketing Head / ManagerMarketing Manager | Aculife Healthcare | Ahmedabad

Marketing Manager | Aculife Healthcare | Ahmedabad

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Aculife Healthcare Pvt. Ltd. is the Pharmaceutical wing of 20k crores Nirma Group & one of the world’s largest Infusion & Injectable companies, having its global operation spread across 70 countries Including JV in Brazil & a wholly-owned subsidiary in Mexico. Aculife is also the Market Leader in the Indian market for its range of IV solutions. Along with marketing Lifesaving multiple Electrolyte solutions, Invert Sugar, a Range of Antibiotics & an entire range of critical care products.

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Aculife has an employee base of 4000 plus Employees in India & abroad. To keep up with the scale of operations & requirements of regulated and semi-regulated markets, Aculife is enhancing its focus on healthcare initiatives across the global Markets.

Position: Product Executive/Manager

Location: Prahalad Nagar, Ahmedabad, Gujarat

Job Description:

  • Prepare marketing strategy for the assigned group of products
  • Develop a strategic business plan for the group of products in collaboration with the marketing & sales department

     

  • Ensure that the operational marketing plan is in line with the overall marketing plan and prioritise achieving the sales targets
  • Prepare marketing collaterals for the branding of the new product & prepare the plan, budget, and execute the launch of the products in coordination with the internal team, sales team, and marketing team.

     

  • Identify target audiences, plan marketing activities to achieve volume estimations, review products and execute promotions to ensure product movements.

     

  • Liaise closely with field force to access the response to and suitability of current promotional material
  • Carry out field visits to ensure implementation of marketing strategy

     

  • Evaluate customer feedback and need-gap analysis for the product improvement

     

  • Analysis, review, and study of competitor intelligence reports/findings and industry trends

     

  • Provide overall directions to develop new markets and strengthen the existing ones in coordination with the sales team

     

  • Monitor sales trends and product movement analysis

     

  • Analyze business potential, support the conceptualization and execution of strategies to drive sales, monitor competitor activities, and devise effective countermeasures.

     

  • Achievement of objectives (sales target, market share,…) for the group of products

     

  • Manage Product group image & reputation, ensure maximum brand visibility and capture optimum market share

     

  • Ensuring successful participation in national and international tradeshows, exhibitions & organizing events like CMEs, seminars, etc.

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Qualification: B.Pharma/B.Sc + MBA/PGDM

Experience: 15 + Years into Pharma Product Management into Superspeciality

Salary: Negotiable

Contact Details:

Mr. Roshan Bhatt

roshanbhatt@aculife.co.in, recruitment@aculife.co.in

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