HomeSales & MarketingGroup Product ManagerMarketing Manager/GPM | Abbott Laboratories | Mumbai

Marketing Manager/GPM | Abbott Laboratories | Mumbai

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Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

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The people of Abbott come to work each day with relentless energy, enthusiasm, and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Position: Marketing – Manager/GPM

Location: BKC Building, Mumbai, Maharashtra

Job Description:

Portfolio growth and market share

  • Deliver Portfolio Plan Sales and Plan Margin
  • Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)

Portfolio / Disease Area insights

  • Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area
  • Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas
  • Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies
  • Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats

Driving Portfolio / Disease Area leadership

  • Annually create a Portfolio plan for the Portfolio / Disease Area
  • Identify and ideate new product opportunities for the Portfolio / Disease Area
  • Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
  • Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth

Arbitrage between Therapies

  • Owner/manager of the marketing spend across therapies within the Portfolio / Disease Area
  • Evaluate marketing RoI across different therapies and adjust strategy accordingly
  • Decide on pricing strategy for the Portfolio / Disease Area

JOB SPECIFICATIONS:

Skill, Education, Experience

Education:
  • Graduate in Science / Pharmacy
  • MBA/PGDBA in Sales and Marketing from a top B school
Experience:
  • Brand management experience of at least 10 years (preferably in MNC)
  • At least 5 years of Pharma experience as Brand Manager/ Sr. Brand Manager
  • Additional exposure to sales preferred
  • Exposure to managing Key Accounts / dealing with Key Opinion Leaders
  • Experience in managing new launches

Skills:
  • Excellent Communication & collaborative Skills
  • Strategic thinking, problem-solving, and decision-making skills
  • Ability to influence, lead and work with cross-functional teams
  • Coaching skills to influence, develop & inspire his team
  • Analytical skills and good financial acumen
  • Planning and organizing skills for short term and long term
  • Time management and multi-tasking skills
  • Functional & Technical Knowledge on Portfolio / Disease Area owned
  • Demonstrates creativity, innovation, and drive for results

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