SAMARTH has evolved into an innovative global life science company that explores, develops, manufactures, and markets a broad range of life-saving Critical Care drugs.

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Position: Product Manager/Sr Product Manager/Group Product Manager (Oncology Segment)

Location: Mumbai Suburbs, Mumbai, Maharashtra

Job Description:

  • Responsible for providing sales teams with appropriate and necessary technical expertise to enable them to detail/promote/sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
  •  Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.
  •  Responsible for brand management and brand plan:
  • Analyze internal and external data;
  • Do primary and secondary research;
  • Set Brand Objectives;
  • Formulate Brand Strategies – Positioning, Segmentation and Targeting, Brand extension strategy;  Brand Mix, Action Plans.

  • Act as the first point contact for all product-related inquiries and work collaboratively with colleagues in Medical, Clinical Research (if any), and Quality and Regulatory to address any issues that might be received from the field.
  • Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
  • Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency i.e., the initial identification of suitable partner, the definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with the company, review transcripts, and reports and recommend action plans from the research.
  • Prepare annual marketing plans and activities including brand strategy for pillar brands and for controlling promotion, promotional inputs, and sales aids in accordance with the annual marketing plan.

  • Responsible for preparing product forecasts, which are in tune with strategic plans, and constantly monitoring inventory availability in coordination with distribution and sales groups to ensure supply timelines for achieving forecasts.
  • Driving implementation along with effective feedback mechanism; effectively demonstrate in meetings/ fieldwork the right way to communicate the campaign to the customers.
  • Constant contact with the Field force and line managers, monitoring and sharing success stories, good feedback formats with suitable deadlines, course corrections if any.
  • Monitors brand-wise budget vis–vis actual expenditure.
  • Develops systems across brand teams that facilitate better MIS and synergy of operations.
  • Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.
  • Follow-up with the procurement group and also with suppliers for timely delivery of marketing inputs and ensure distribution group dispatches well in time so that the execution of marketing plans are in line with budget.
  • To Increase Market Share and profitability through Brand Building & Strategic Planning of the assigned brand portfolio for meeting the organizational goals.

Qualification: B.Sc/B.Pharma, MBA/PGDM

Experience: 4-9 Years

Salary: 3,00,000 to 8,00,000 INR, For Sr Positions up to 13,00,000 INR/PA

Contact Details:

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