Pathkind Lab is a fast-growing network of diagnostic laboratories in India. The mission is to provide affordable diagnostic solutions for a wide range of tests available for everyone. Our labs and collection centers use state-of-the-art equipment that helps provide accurate test results within the clinically relevant time.

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Our labs offer 100s of tests ranging from the simplest screening to advanced tests under molecular pathology, cytogenetics, histopathology & hematology. We also provide an on-demand Sample Home collection facility.

Position: Regional Marketing Manager

Location: Bhubaneshwar, Ranchi, Patna

Job Description:

  • Preparation of annual, quarterly, and monthly cluster marketing plans in line with the broad objectives.
  • Preparation of monthly ATL & BTL plan (Leaflets, Camps, Canopy activities, Outdoor, Hoardings, etc.) Lab & CC wise.
  • Manage execution of all BTL plan at Lab & CC level along with channel team on a weekly/monthly basis.
  • ROI tracking of all activities (Plan Vs Actual) on a weekly/monthly basis
  • Coordination with CC owners and Channel team for all Inputs
  • Custodian of branding at CCs and Labs – as per Co. guidelines.
  • Vendor Management- all ATL & BTL vendors
  • Lead and drive the agenda with cross-function teams.
  • Track and analyze competitor marketing initiatives to define an appropriate strategic response

Brand Management, Advertising, Consumer marketing, Channel and Category management, Business P&L.

Desired Candidate Profile

  • Candidates from Telecommunication, FMCG, Consumer Durable with relevant experience preferred
  • Candidate will be responsible for Patna, Ranchi & Bhubaneswar locations, will be stationed at Ranchi

Qualification: MBA/PGDM Marketing

Experience: 6-10 Years

Salary: Negotiable

Contact Details: 

Plot No.55-56, Udyog Vihar, Gurgaon, Haryana, India

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