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Pathkind Lab is a fast-growing network of diagnostic laboratories in India. The mission is to provide affordable diagnostic solutions for a wide range of tests available for everyone. Our labs and collection centers use state-of-the-art equipment that helps provide accurate test results within the clinically relevant time.
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Our labs offer 100s of tests ranging from the simplest screening to advanced tests under molecular pathology, cytogenetics, histopathology & hematology. We also provide an on-demand Sample Home collection facility.
Position: Regional Marketing Manager
Location: Bhubaneshwar, Ranchi, Patna
Job Description:
- Preparation of annual, quarterly, and monthly cluster marketing plans in line with the broad objectives.
- Preparation of monthly ATL & BTL plan (Leaflets, Camps, Canopy activities, Outdoor, Hoardings, etc.) Lab & CC wise.
- Manage execution of all BTL plan at Lab & CC level along with channel team on a weekly/monthly basis.
- ROI tracking of all activities (Plan Vs Actual) on a weekly/monthly basis
- Coordination with CC owners and Channel team for all Inputs
- Custodian of branding at CCs and Labs – as per Co. guidelines.
- Vendor Management- all ATL & BTL vendors
- Lead and drive the agenda with cross-function teams.
- Track and analyze competitor marketing initiatives to define an appropriate strategic response
Brand Management, Advertising, Consumer marketing, Channel and Category management, Business P&L.
Desired Candidate Profile
- Candidates from Telecommunication, FMCG, Consumer Durable with relevant experience preferred
- Candidate will be responsible for Patna, Ranchi & Bhubaneswar locations, will be stationed at Ranchi
Qualification: MBA/PGDM Marketing
Experience: 6-10 Years
Salary: Negotiable
Contact Details:Â
Plot No.55-56, Udyog Vihar, Gurgaon, Haryana, India
vaishali.singh@pathkindlabs.com
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