HomeSales & MarketingProduct ManagerSr Brand Leader Oncology (PMT) | Astra Zeneca Pharma | Bangalore

Sr Brand Leader Oncology (PMT) | Astra Zeneca Pharma | Bangalore


AstraZeneca is an exciting global, innovation-driven biopharmaceutical company. We’re inspired by what science can do. Driven by the desire to meet unmet patient needs in our core therapeutic areas. Bold in our thinking. Proactive in pursuing discoveries beyond imagination. At sites across the world, we bring teams together in a spirit of collaboration to turn great ideas into life-changing medicines – strengthening our product portfolio and harnessing the potential of a pipeline across all stages of the drug development process.

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You’ll be part of a team that’s rolling back the frontiers of science to turn yesterday’s impossible into the normal of tomorrow. So, if you share our focus and passion, join us and make a difference to patients – and in return, we’ll help you develop way beyond what you thought possible.

Position: Sr Brand Leader Oncology (PMT) – Lynparza

Location: Bangalore, Karnataka, India

Job Description:

Main Duties and Responsibilities:

  • The incumbent will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships preferably in the super-specialty segment.
  • The position holder is also responsible for providing support to the brand with a specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation.
  • The above should be sustainable, process-driven and aligned to the regional/ global strategies.
  • At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationships with SLSMs, FLSMs, and Sales Representative and SFE teams, along with the internal teams.
  • Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.

Building Brands / Therapy

Critical actions

  • Achieve Market Share objective, bottom-line targets, topline & profitability
  • Analyze market conditions and forecast sales and market share.
  • Continually provide customer feedback and a macro view of the market through designated meets to achieve the company’s Long, Medium, and Short term marketing plan

Measures (QQA)

  • Percentage increase in market share for portfolio
  • Achievement of sales targets
  • Review of strategies with the functional head
  • Cost vs budget analysis

Completion of product strategic and tactical Plans, and Monitors the implementation

Critical actions

  • Review market assumptions and plans.
  • Ensures market model are in line with global templates / standard Brand Plan template
  • Validates sales and market share developments for products.
  • Monitors sales and product supply, ensure forecasts are adjusted as necessary.
  • Tracks implementation plan with senior sales management to ensure the achievement of targets.

Measures (QQA) 

  • Regular reviews of global templates and marketing guidelines
  • Review of strategies with the functional head
  • Reports on crisis management as applicable
  • Achievement of budget spending according to plan
  • Regular forecast adjustment such that forecasting desired accuracy

Relationship building with key external stakeholders, and builds AZ networking

Critical actions

  • Works to identify the key stakeholders and KOLs in the therapeutic area
  • Establishes regular contact with key stakeholders, especially KOLs.

Measures (QQA) 

  • Systems in place for targeting key stakeholders and KOLs
  • Achievement of an agreed number of contact and receives product/brand manager contact reports
  • Take feedback from key stakeholders and KOLs

Maintain and improve systems and processes

Critical actions

  • Tracks monthly performance vs budget, and analyze reasons for gaps.
  • Completes and submits monthly summary of performance, including activities and A&P against the plan.
  • Streamlines reporting system and re-evaluate the necessity of reports as required.
  • Ensures completion of expense reports by the team.

Measures (QQA)

  • All reports submitted are accurate, data interpreted (actual vs budget)
  • New improvements/initiatives in place

Development of an effective team, and ensure cross-functionality

Critical actions

  • Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
  • Ensures regular interface with the sales management team to get feedback on the execution of marketing initiatives/tools.
  • Ensures best practice examples and learning are shared with the team and colleagues.
  • Maintains good interpersonal relationships.
  • Manages and resolves conflict issues within the team and cross-functionally.
  • Takes responsibility for own personal development.

Measures (QQA) 

  • Interaction in the team is positive and works as part of the team, behaviors are consistent with AZ performance culture
  • High level of observable cross-functional interaction
  • Systems in place to capture the best practice examples
  • Takes responsibility and the initiative to find ways for self-improvement ensures development plan in place
  • Plans and attends training and development programs
  • Full attendance at the meetings and clear strategic outputs are captured

Adherence to AZ and industry code of conducts, ethics, and code of marketing practice

Critical actions

  • Ensures compliance from all staff to guidelines, codes, policies, and procedures.
  • Ensures compliance with the AZ code of conduct.
  • Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).
  • Discloses potential breach of codes of conduct.

Measures (QQA)

  • No non-compliance issues raised with local and global policies and procedures
  • Less than 2 complaints from competitors against marketing practice
  • No breach of confidentiality
  • All disclosures are investigated and resolved

Strong Alignment to sales functions.

Critical actions

  • Strong Alignment to sales functions.
  • Collaboration with the Sales team for effective and result oriented execution

Desired Skills:

  • Proficient in oral and written communication (English)
  • Experience of alliance management in co-marketing / Co- promotion
  • Prior experience in prelaunch & commercializing (preferably in the global brand).

Qualification: University graduate, ideally an MBA/PGDM from reputable institute.

Experience: 5 to 6 years’ commercial experience in Oncology TA is must, including 2-3 years of experience in brand/marketing.

Salary: Negotiable

Contact Details:

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