Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

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The people of Abbott come to work each day with relentless energy, enthusiasm, and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

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Position: Sr Brand Manager – Consumer Healthcare

Location: BKC Building, Mumbai, Maharashtra

Job Description:

Primary Job Objective:

  • To devise and implement proposed Marketing plans in line with the overall marketing strategy for the brand, thereby enabling the achievement of business objectives and targets.
  • To create demand for the brand by implementing the proposed marketing initiatives, constantly engaging with internal stakeholders, trade partners & end consumers

Core Job Responsibilities:

Financial

  • Sales Target & Market Share Achievement – Develop Marketing Strategy and implement proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand/ portfolio
  • Marketing Budget Management – Periodically (Annually / Quarterly / Monthly) monitor and utilize Marketing / Advertising budget  as per the needs of the business and under the direction of Marketing Head – OTC

Process

  • Develop & execute the annual brand plans and marketing mix in line with the overall marketing strategy, thereby enabling achievement of brand objectives and growth targets.
  • NPI Development/ Innovations – Analyze market research for qualitative/quantitative parameters to identify opportunities in brand portfolio and profitability, create a business case for innovations/ new brand/line extensions and entire project management for launch and post-launch management as per the stated business objective

  • Develop, coordinate, and execute creative and media campaigns for the brand in co-ordination with advertising & media agency.
  • Ideation, planning & execution of retail visibility initiatives undertaken on the brand.
  • Market Intelligence/ Data Analysis – Periodic analysis, evaluation & of data related to the brand & category to generate insights for brand/business. Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate the execution of plans vis-à-vis competition.
  • Market Research – Understand research requirements and action market research and coordinate with research agencies to derive actionable insights on the brand.
  • Monitor A&P spends of the brand on a periodic basis and ensure adherence with budget

People Management

  • Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop a rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.
  • Work in liaison with other internal organs like Sales, NPI, Packaging, R&D, Operations & Finance on various product management tasks.
  • Work closely with agency partners – Creative, Media, Research to ensure smooth and timely deliverable in line with business requirement

Position Accountability/Scope:

  • The role is responsible for planning and implementing the devised Marketing strategies & ensuring the effective demand of the OTC brand entrusted with.
  • The position is based in the Corporate Office, Mumbai. However, the position requires traveling for field visits across the country.
  • To align with and participate actively in the organization led initiatives periodically.
  • To understand and comply with the organization’s Code of Ethics.

Qualification: MBA/PGDM in Sales & Marketing

Experience: Min 5-6 Years in Brand Management of FMCG/OTC

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