HomeSales & MarketingProduct ManagerSr Brand Manager | TTK Healthcare Ltd | Chennai

Sr Brand Manager | TTK Healthcare Ltd | Chennai


TTK, an organization that started out as an indenting agency eight decades ago, grew to what it is today with path-breaking marketing ideas. The group continues to strive to make quality consumer products & pharmaceutical formulations affordable to the Indian consumer. The TTK group is a totally integrated manufacturing and marketing Group with a turnover of more than 2000 crores. While maintaining leadership in specific product categories in India, the TTK Group reaches out to the world with its core products – kitchenware, personal care, pharmaceuticals, condoms, medical devices, baby care, etc.

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At TTK Healthcare Limited, our Human Resources are our prime assets. We believe that our employees are our partners in success, helping to fulfill our vision. We, therefore, attribute our success and competitive edge to the team we have been able to build and nurture. Our Human Capital, therefore, forms the core of our success. As a fast-growing company expanding its operations, we offer great career opportunities based on meritocracy to advance careers.

Harnessing the right people and the right products is the key to our success. We have a long tradition of nurturing talent and grooming performers. We have a variety of roles, disciplines, and functions to satisfy the curious, the imaginative as well as those with ambitious appetites. The environment here is challenging and our training will help bring out the best in you.

Position: Senior Brand Manager – Wellness/Babycare/Personal Care/Skin Care

Location: Chennai, Tamil Nadu, India

Job Description:

  • To create and execute the Brand Plan for India’s leading Wellness / Personal Care / Baby Care / Skincare brand
  • Work closely with Sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs
  • Lead various market research – Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies
  • Develop and provide effective Product, Packaging & communication briefs to internal & external agencies.
  • Work closely with agencies for developing and launching initiatives and programs to strengthen brand positioning, overcome competitor challenges, etc.,
  • Carry out efficient Media planning and execution across all mediums
  • Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross-functional teams
  • Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel Euromonitor, etc.,) and continuously adapt brand strategies and programs
  • Generate MIS and analytical reports for management reviews

Desired Candidate Profile:

  • Has an MBA from a premier institute, with 5 – 10 years of proven brand management experience in relevant categories- FMCG/FMCD/Pharma/OTC/Wellness, with a minimum of one year experience in front line sales management.
  • Has good exposure in working agencies with regard to TVC, print media, etc.,
  • Has strong strategic thinking and analytical skills
  • Has reasonable exposure to digital marketing technologies
  • Has persuasive communication skills
  • Has a strong command of English and Hindi (good speaking fluency at least)
  • Willing to travel extensively for market visits, campaigns, etc.

Qualification: MBA/PGDM

Experience: 5-10 Years

Salary: Negotiable

Contact Details:,

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