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Position: Therapy Business Manager – Allevia
Location: Solapur, Maharashtra, India
Roles and Responsibilities in detail
Area Business Planning:
• Plan for the monthly and quarterly business.
• Plan for Trade activation business and overall sales
• Plan demand generation and fulfillment
• Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
• Prescription audit for Abbott brands and other competitors brands
• To create and update the customer list having a specified number of doctors/chemists (Trade) as per the therapy/product requirement and maintain the same in physical/electronic format.
• Identifying potential town and appointing distributor and customers (trade) in line with the business philosophy
Business generation & development:
• Achieve monthly, quarterly, half-yearly, and yearly Sales target by promoting companies product ethically to customers as per the business plan
• Having science base discussion with Doctor and chemist for promotion of the product in the clinic and at the chemist place
• Organizing Camps (CME) as per the division strategy and customers need
• To carry out activations across trade and clinics for brand visibility
• To plan and conduct merchandising and sampling activity as per the Division strategy.
• Facilitate the process of successful new product/products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at predetermined intervals, effective in clinic/trade promotion and feedback to the company
• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
a. 100% coverage of Doctors.
b. Customer Call average as per the customer management plan of the division/therapy.
c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy/division.
• Ensuring the visibility of Abbott brands on retailers outlet as a part of the brand promotion strategy
• To plan and attend Retail meets, Market Blitz, etc for sales growth
Experience: 0-3 Years
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